Ladbrokes agrees to BetDaq Purchase

Many of you know about Ladbrokes, they are the bigwigs in the online and land-based British sportsbetting operator. Among their brands are the greatest in the industry. They are still looking to expand their business and have more brands under their name. This has prompted them into entering in an agreement that will see them owning Betdaq which is the parent firm to Global Betting Exchange. The initial asking price for fully ownership of the company is valued at €30 million.

Earlier this month (January 2026), Ladbrokes made it clear that they were in negotiations to buy Global Betting Exchange Alderney Limited. The announced that the discussions were underway, and the deal will be complete by the end of February.

Ladbrokes will be purchasing BetDaq on a cash-free and debt-free from TBH Limited. In addition, it will be acquiring 10% stake in its technology providing TBH Guernsey subsidiary for €4 million. The second deal might contain conditions and include regulatory approval and confirmation. This transaction came as a call option for remaining shares after four years.

The Chief Executive to Ladbrokes believes that BetDaq Exchange is a close strategic fit for Ladbrokes and it is well regarded and invested business. They believe that this new acquisition will be a great move to increase on their wallet and a way to boost creation of a different and comprehensive proposition of sportsbetting to their clients and a drive to improve on liability management. This will also be an advancement step towards their digital growth strategy.

According to Ladbrokes, the initial consideration entails €15 million in shares. It also agreed to pay earn-outs based on growth in Global Netting Exchange.