Playtech has sealed a new online casino deal with 888 Holdings for the US Markets.

A new deal between the British technology company; Playtech and 888 Holdings were announced. Playtech will offer their live casino services on 888’s US online casino sites through this deal. Before this new deal, these two companies had been partners where Playtech offers online casino games to 888 platforms in other regulated markets. With this new deal, 888 US iGaming apps will have Playtech’s live casino table and RNG-based games.

Currently, 888 is offering iCasino in New Jersey, but with this new deal, more states will be covered as 888 gets licensed in other states. You can be sure of a better player experience where you get dynamic games and entertainment. This is one of 888’s mission in their leadership and content strategy.

Playtech’s growth in the US iGaming market

Playtech has already established its presence in New Jersey, offering iGaming content for Bet365. Playtech agreed to offer online casino content for Resorts Digital Gaming in the Garden State earlier this month.

Playtech is looking at expanding in the county, and their COO; Shimon Akan was very pleased with this decision to partner with 888; this is a move that aligns with their expansion strategy. The live casino offering is a new proposition to the US market and gives the operators the chance to offer more to their players and increase the demand for the industry-leading software.

In December 2021, Playtech opened live casino game studios in Michigan and New Jersey. In Michigan, Playtech offers live casino content for Parx Interactive, the gaming partner for the Gun Lake Band of Pottawatomi Indians. Playtech also has iGaming studios in Europe and Asia.

Playtech has also sealed another deal with Caliente Interactive’s Caliplay. They mentioned that they have a better plan for Caliplay where they would roll out a Hispanic-focused gaming business in the US.

More deals for 888 Holdings

This new deal between Playtech and 888 came after 888 had sealed another deal with EveryMatrix. Under this new agreement, through EveryMatrix’s CasinoEngine platform, new games will be offered on 888’s casino app. This came at a good time when EveryMatrix wanted to expand in the States. They already have a hub in Miami and waiting for licensing in Michigan, Pennsylvania, New Jersey and West Virginia. EveryMatrix’s Armadillo Studios is working to develop a casino game featuring Amanda Nunes and MMA fighter.

This new agreement will help distribute the game to a broader audience. We hope to see the growth even though there has not been much progress in the iGaming world like it has been for sports betting in the last four years.